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Price System

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Revision Method

Demand

Revision Notes

Key Points

  • Definition of demand
  • Factors affecting demand (price, income, prices of related goods, consumer tastes and preferences, number of consumers)
  • Downward-sloping demand curve
  • Shifts in demand (increase and decrease)

Definition of Demand

Demand refers to the quantity of a good or service that consumers are willing and able to buy at various prices over a period of time.

Factors Affecting Demand

  • **Price of the good or service**: As the price increases, the quantity demanded decreases, and vice versa.
  • **Income of consumers**: As income increases, the quantity demanded of normal goods increases, and vice versa.
  • **Prices of related goods**: The demand for a good is affected by the prices of substitute goods (which can be used in place of the good) and complementary goods (which are used together with the good).
  • **Consumer tastes and preferences**: Changes in consumer tastes and preferences can affect the demand for a good or service.
  • **Number of consumers**: As the number of consumers increases, the total demand for a good or service increases.

Demand Curves

Downward-sloping demand curve: Represents the inverse relationship between price and quantity demanded.

Shifts in Demand

  • **Increase in demand**: Shift of the demand curve to the right, resulting in a higher quantity demanded at the same price.
  • **Decrease in demand**: Shift of the demand curve to the left, resulting in a lower quantity demanded at the same price.