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Demand
Revision Notes
Key Points
- Definition of demand
- Factors affecting demand (price, income, prices of related goods, consumer tastes and preferences, number of consumers)
- Downward-sloping demand curve
- Shifts in demand (increase and decrease)
Definition of Demand
Demand refers to the quantity of a good or service that consumers are willing and able to buy at various prices over a period of time.
Factors Affecting Demand
- **Price of the good or service**: As the price increases, the quantity demanded decreases, and vice versa.
- **Income of consumers**: As income increases, the quantity demanded of normal goods increases, and vice versa.
- **Prices of related goods**: The demand for a good is affected by the prices of substitute goods (which can be used in place of the good) and complementary goods (which are used together with the good).
- **Consumer tastes and preferences**: Changes in consumer tastes and preferences can affect the demand for a good or service.
- **Number of consumers**: As the number of consumers increases, the total demand for a good or service increases.
Demand Curves
Downward-sloping demand curve: Represents the inverse relationship between price and quantity demanded.
Shifts in Demand
- **Increase in demand**: Shift of the demand curve to the right, resulting in a higher quantity demanded at the same price.
- **Decrease in demand**: Shift of the demand curve to the left, resulting in a lower quantity demanded at the same price.